Sales and marketing departments are often disparate entities, operating with adjacent goals but with no way to collaborate effectively.
A defined content marketing strategy aligns each stage of the sales process with a funnel-appropriate asset that serves one goal: move prospects along the buyer journey.
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Sales-marketing alignment is a must. No ifs, ands or buts.
Brafton
How to drive your entire sales cycle with content marketing
To capitalize on your sales funnel you need a content funnel.