How to measure digital marketing effectiveness (2018 edition) - Brafton

Just 39 percent of companies believe their marketing is effective. So why are they investing more?

Don’t just follow the marketing crowd – truly understand where your dollars are going, how to track your assets and how to analyze their impact.

Download our eBook to learn:

  • Where digital marketers are upping their spend in 2018.
  • The difference between metrics that are pure vanity and those that provide real value.
  • The micro and macro conversions that should drive your marketing.
  • Why every marketing channel should be serving your larger commercial goals.
  • Which metrics you should be measuring and why they matter.
  • How to string together campaign data in Google Analytics.
  • Expected ROI timelines for average marketing campaigns.

Accurate measurement of web analytics data is a competitive differentiator, and you’ll see why.