“If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing.
Case in point: Digital marketers everywhere are buzzing about content re-optimization.
The idea is simple in theory. You take a piece of content that’s working OK – but could use some improvement – and you re-optimize it to perform better on search engine results pages (SERPs).
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How to use tools to determine which content to re-optimize: A step-by-step guide
What is content re-optimization, why do you need it and how do you do it?