How to use tools to determine which content to re-optimize: A step-by-step guide

What is content re-optimization, why do you need it and how do you do it?

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What is content re-optimization, why do you need it and how do you do it?

“If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing.

Case in point: Digital marketers everywhere are buzzing about content re-optimization.

The idea is simple in theory. You take a piece of content that’s working OK – but could use some improvement – and you re-optimize it to perform better on search engine results pages (SERPs).

Download this guide to learn:

  • Why there is value in content re-optimization.
  • How to figure out what pages are worth re-optimizing, and which to leave alone.
  • How to rewrite and reindex content as part of the re-optimization process.
  • Which key metrics to use when tracking performance.
  • What tools to use every step of the way.

Ready to start re-optimizing?