How to use tools to determine which content to re-optimize: A step-by-step guide - Brafton

“If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing.

Case in point: Digital marketers everywhere are buzzing about content re-optimization.

The idea is simple in theory. You take a piece of content that’s working OK – but could use some improvement – and you re-optimize it to perform better on search engine results pages (SERPs).

Download this guide to learn:

  • Why there is value in content re-optimization.
  • How to figure out what pages are worth re-optimizing, and which to leave alone.
  • How to rewrite and reindex content as part of the re-optimization process.
  • Which key metrics to use when tracking performance.
  • What tools to use every step of the way.

Ready to start re-optimizing?