Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which not all marketers have perfected.
We’ve compiled 10 expert tactics for inbound success in 2018.
Download our eBook to learn:
- Why inbound relies on a continuous stream of fresh, innovative content.
- How automation and analytics lay the foundation for a higher-margin strategy.
- How to coordinate blogs, video and social media for higher organic rankings.
- Why separating site visitor personas from buyer personas achieves targeted results.
- How search engines assess your content.
- Why each asset needs to be absolutely unique.
Your customers are out there waiting. We’ll help you find them.