Full Service Email Marketing | Brafton

Along with industry-specific content writers, designers and project managers, your content marketing strategist will work with your team to craft targeted email campaigns designed to engage and convert recipients. Through the use of leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis.

Email Campaign Management Services

Brafton’s email campaign management services include everything from asset email launches and drip campaigns to email nurturing and analytics.

Lead-generation assets such as eBooks and white papers require proper promotion to maximize results, and email marketing remains a cornerstone of these efforts alongside social media and dedicated landing page creation. If you’re looking to demonstrate your authority and establish thought leadership in your industry, asset creation is only the first step. Brafton will create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.

In addition to coordinating overarching asset launch campaigns, your Brafton team is able to sync your email list with your customer relationship management software to accurately record converted prospects. Automatic email replies can then be used to ensure tailored thank you messages are sent to interested recipients, keeping them engaged and providing a personalized user experience.

Initial email outreach can be enhanced through the use of email drip campaigns. Beyond downloadable assets, drip campaigns can be used for everything from new email subscriber onboarding to general brand awareness efforts, creating a series of digital touchpoints that will automatically be sent out to specified prospects on a routine basis. Using email automation software, Brafton is capable of crafting custom email drip campaigns that deliver relevant, targeted content marketing to keep prospective customers interested in your brand offerings, all designed to avoid overwhelming recipients with haphazardly planned, irrlevant follow-up emails. By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments.

Brafton content marketing strategists will help you dive deep into the goals of your various email campaigns, allowing you to zero in on how much your content marketing strategy is resonating with your target audience and why. From here, email campaigns can be fine-tuned further to improve results and ensure business goals are being met.

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Newsletter Management Services

Newsletters are among the most popular forms of email content marketing. They provide you with a regular opportunity to engage with prospective customers, remaining top of mind for your target audience while also providing valuable content designed to build brand authority and encourage commercial action.

Brafton’s email marketing automation capabilities make it easy to automatically reach vast numbers of consumers via email on a regular basis. Your content marketing strategist will help you determine who should receive your newsletter, as well as how best to engage your audience and avoid generic messaging. Using personas for your website visitors and product buyers, including advanced demographics information and details regarding what stage of the sales funnel the recipient is in, you can count on personalized, targeted and high-quality email newsletters that translate to higher open rates, click-through rates and conversions.

Brafton believes it’s essential to find a balance between education and entertainment when creating an email newsletter strategy. After segmenting your recipient list into specific groups, you can easily determine the proper mix between information, interesting content and promotion. This way you can keep audiences engaged without your content reading as overly salesy or extraneous.

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Newsletter Writing Services

While email marketing automation and overall strategy are vital to achieving commercial objectives, the actual creation of newsletter content, from both editorial and design standpoints, is just as essential.

Using industry knowledge, internal subject matter expertise and proven best practices, your Brafton content writer will craft email content that resonates with your target audience, providing relevant, valuable and actionable information in the form of news articles, evergreen guides, interviews and more. Email newsletter creation begins with the construction of subject lines that encourage email opens, using direct language that provides both a sense of intrigue and urgency. Through the use of automation software, subject lines can also be customized to include recipient names, or industry- and location-based language geared toward personalization. Brafton content writers are also trained to avoid language that will either turn off potential readers or be viewed as spam by email service providers.

In addition to targeted, high-quality content, the body of emails will be arranged to promote readability, from size and type of fonts used to the incorporation of bullet points to how graphs are separated. Unique CTAs can be inserted along with appropriate photographs, illustrations and videos, providing eye-catching options to break up text and keep recipients from clicking away.

Your Brafton graphic designer can also include elements such as branded header graphics and custom imagery to both engage recipients and keep branding consistent.

Writers and designers undertake email newsletter creation with target audiences in mind, including how they will consume the content, either on desktop computers or on mobile devices. Content is created accordingly, with layout and ease of use, regardless of device, remaining a primary concern.

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