Recently, Open Graph has emerged as a way to modularize web pages as objects for social sharing and third-party interaction. The official description of the Open Graph protocol is, “The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.”
There are a wide variety of meta properties that can be set via Open Graph, such as the title, type, image thumbnail and canonical URL of a web page. Those interested in learning more about Open Graph can do so at the official protocol homepage.
The 2026 Content Marketing World event was the first time it was combined with The Market Research Event (TMRE), put on by Informa. Since I was there among both groups, I got to hear from people who have very different perspectives that I wouldn’t have been exposed to otherwise. Even so, I was surprised to… Read more »
