Step 3: Design
Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
Lists, Charts, Graphs, Maps
Infographic Template Sizes
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset.
We can customize any graphic to spec but our most popular offerings are:
Silver Infographics
Design an infographic that illustrates basic concepts, general workflows and B2B or B2C processes. We use stylized icons, supplemental copy and brand-specific language, colors and typography to visually communicate ideas.
Gold Infographics
Utilize 2-D imagery, visual storytelling and custom characters to craft more nuanced ideas, trends or product-specific features.
Platinum Infographics
Produce a data visualization that more completely conveys complex ideas. We weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
Platinum-Plus Infographics
Produce data-heavy narratives that more completely convey complex ideas. We weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
Additional sizing options are available as recommended by our Design Director.
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Killer Infographics Go Well With Incredible Content
Your infographic will capture attention and encourage people to check out your company — but only if they find it first. By itself, an infographic is just a pretty picture. To make it work for your brand, you need to supplement it with supportive content and a content marketing strategy designed to attract and convert leads.
As a full-service content marketing agency, we handle a wide range of content creation needs. Some of our products and services that pair well with infographic design services include:
Blogging
Search engine-optimized blog content on your website captures organic traffic and gives readers a greater understanding of your organization’s solutions and expertise. Adding infographics to your articles encourages visitors to spend more time on your page, garners more backlinks and is shared more frequently on social media.
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Interactive Infographics
Take your content to the next level with interactive elements on your website. An interactive infographic is customized to your brand and directly engages users. Your infographic designer will work alongside a developer who will build your interactive content to look excellent on your website, work flawlessly and effectively captivate your site visitors.
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Social Media
Show off your infographics where your audience is most likely to encounter them. A sound social media strategy benefits your overall content marketing strategy because it allows you to share your content with those most likely to be interested in learning about your company’s offerings and solutions.
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Video Creation
Any information that can be illustrated and demonstrated in a custom graphic can be repurposed into a video infographic or animation. Our in-house animators and videographers are adept at creating eye-catching video products that deliver your message effectively while engaging your audience in new ways.
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Putting Infographics to Work
Infographics cut through dense, industry conversations and stale, long-form text. They set your brand apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable — many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. We find that infographics are particularly successful in these verticals:
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
What's the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. People seek out content that’s easy to understand and even easier to skim. Visual communication is becoming the go-to resource for content marketers as a matter of physiological necessity.
Consider:
Articles with infographics drive 8x more organic clicks than those without.
Eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
24% of B2B buyers say infographics are their most valuable content format when researching a purchase.
