Infographic Design Agency, Driven by Data-Led Marketing
Our infographic designers, illustrators and industry researchers give your brand a visual lift by synthesizing complex information into digestible and shareable graphics that drive value.
Great design is how your brand stays top of mind: Brain studies have shown that pairing text with graphics increases helps people retain information over a longer period of time.
Brafton’s creative team helps you convert prospects into new customers and establish industry expertise through designing custom infographics and other types of visual content.
The Brafton Approach to Graphic Design Service
Graphic design is a group effort. Don’t let anyone tell you it isn’t.
When you partner with Brafton, you’ll work with a dedicated team, including a content marketing strategist, project manager, experienced designer, copywriter and any other roles your marketing strategy requires. This team-based approach means every deliverable created at Brafton is on-brand, of exceptional quality and delivers on the promise of supporting your marketing and business goals.
Each custom infographic design is tailored to your specific needs. Our process typically goes like this:
Step 1: Ideate
We combine the power of our Design, Editorial and Strategy teams to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas center on industry data, top trends, future predictions, practical solutions and brand identifiers.
Step 2: Outline
Our design process goes something like this: After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, our designers can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.
Step 3: Design
PPost-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
Instructional
Diagrams.
Flowcharts.
Character Images.
Hand-drawn
Illustrations.
Lists, Charts,
Graphs, Maps.
Timelines.
Quotations.
Statistical Insights.
Brand Formatting.
Step 4: Launch
Our designers break out the industry-best infographic tools and, within a week’s time, your infographic is finalized and ready to launch. Your Brafton strategist will help you distribute and promote your new infographic to your audience.
View Our Latest Infographics
Infographic Template Sizes
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset.
We can customize any graphic to spec but our most popular offerings are:
Silver Infographics
Design an infographic that illustrates basic concepts, general workflows and B2B or B2C processes. We use stylized icons, supplemental copy and brand-specific language, colors and typography to visually communicate ideas.
Gold Infographics
Utilize 2-D imagery, visual storytelling and custom characters to craft more nuanced ideas, trends or product-specific features.
Platinum Infographics
Produce a data visualization that more completely conveys complex ideas. We weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
Platinum-Plus Infographics
Produce data-heavy narratives that more completely convey complex ideas. We weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
Additional sizing options are available as recommended by our Design Director.
Killer Infographics Go Well With Incredible Content
Your infographic will capture attention and encourage people to check out your company — but only if they find it first. By itself, an infographic is just a pretty picture. To make it work for your brand, you need to supplement it with supportive content and a content marketing strategy designed to attract and convert leads.
As a full-service content marketing agency, we handle a wide range of content creation needs. Some of our products and services that pair well with infographic design services include:
Blogging
Search engine-optimized blog content on your website captures organic traffic and gives readers a greater understanding of your organization’s solutions and expertise. Adding infographics to your articles encourages visitors to spend more time on your page, garners more backlinks and is shared more frequently on social media.
Interactive Infographics
Take your content to the next level with interactive elements on your website. An interactive infographic is customized to your brand and directly engages users. Your infographic designer will work alongside a developer who will build your interactive content to look excellent on your website, work flawlessly and effectively captivate your site visitors.
Social Media
Show off your infographics where your audience is most likely to encounter them. A sound social media strategy benefits your overall content marketing strategy because it allows you to share your content with those most likely to be interested in learning about your company’s offerings and solutions.
Video Creation
Any information that can be illustrated and demonstrated in a custom graphic can be repurposed into a video infographic or animation. Our in-house animators and videographers are adept at creating eye-catching video products that deliver your message effectively while engaging your audience in new ways.
Putting Infographics to Work
Infographics cut through dense, industry conversations and stale, long-form text. They set your brand apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable — many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. We find that infographics are particularly successful in these verticals:
Technology.
Financial Services.
Lifestyle.
Manufacturing/
Industrial.
Health Care.
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
What’s the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. People seek out content that’s easy to understand and even easier to skim. Visual communication is becoming the go-to resource for content marketers as a matter of physiological necessity.
Consider:
Articles with infographics drive 8x more organic clicks than those without.
Eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
24% of B2B buyers say infographics are their most valuable content format when researching a purchase.
To measure infographic ROI, we analyze:
Pageviews.
Engagement.
Social Interaction.
Direct Leads.
We’re here to bring your vision to life. Let’s start designing infographics.
Not in the US?
Check out our international infographic services: