Infographic Design Services
Infographics display information visually, the primary medium in which humans consume content.
Our designers, illustrators and industry researchers give your brand a visual lift by synthesizing often-complex data into digestible and shareable graphics that drive value.
Brain studies have shown pairing text with graphics increases retainment of information over a longer period of time. Design is how your brand stays top of mind.
Brafton’s design team helps you convert new customers and establish industry expertise through graphical assets.
Design is a group effort. Don’t let anyone tell you it isn’t.
Step 3:
Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset.
We can customize any graphic to spec but our most common offerings are:
Silver Infographics
Illustrate basic concepts, general workflows and B2B or B2C processes. We use stylized icons, supplemental copy and brand-specific language, colors and typography to visually communicate ideas.
Gold Infographics
Utilize 2-D imagery, visual storytelling and custom characters to craft more nuanced ideas, trends or product-specific features.
Platinum Infographics
Design information-rich concepts that can’t be easily condensed to text or smaller graphical assets. We use 2-D imagery, icons, illustrations and narrative character or process development to maximize viewer engagement and shareability.
Platinum Plus Infographics
Produce data-heavy narratives that more completely convey complex ideas. We weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
Additional sizing options are available as recommended by our Design Director.
For information on our Interactive Infographic services, click here.
Infographics cut through dense industry conversations and stale long-form text. That enables your brand to immediately set yourself apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable – many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences who may not be as familiar with your industry or your product. Top verticals we find infographic success in are:
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity.
Based on the metrics of more than 750 of our clients, we found top-performing infographics averaged 11 data points.
We’re here to bring your vision to life. Let’s get started.
