Digital engagement is at a premium. Generic text and stock imagery are out – interactive content is in.
We use a multi-tiered infographic design model that customizes the scope and size of your graphical assets to match your commercial needs. If your brand has big dreams, we’ve got big content.
Interactive infographics are the next frontier in content marketing, enabling your site visitors to directly interact with your brand – your readers become active participants in your brand’s content.
Interactive infographics are data-rich, visually compelling and engaging infographics that also utilize animation so users can “interact” with the design. In essence, viewers can discover information on their own by scrolling, clicking, unfolding, panning and zooming over the infographic. These movements trigger the functions within the design to display
Common examples include:
Interactive infographics are superior forms of static infographics, as they allow for more interesting data visualization, dynamism in the types of information that can be presented and greater user engagement.
Interactive elements can easily turn a good infographic into a great infographic.
Interactivity requires integration and proficiency with certain technologies, such as Adobe Illustrator and Photoshop, as well as Adobe After Effects. The web page that hosts the infographic should include embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site.
The infographic creation process begins with a concept that requires involvement from Design, Animation and Tech departments. We provide standard infographic sizing options, but the best (or largest) ideas are better-suited for interactivity. An interactive infographic will require more data, more research, more user options (multiple choice questions or multi-layered pop-up functions, for instance) and programming to create.
After creating written outlines and mockups, they’re delivered to you for approval. Next, we begin creating the infographic from scratch while testing different visualization and engagement tactics that could enhance the user experience.
The launch of the final product is then determined by you and your strategist, and we begin measuring web results to report back on progress.
Interactive infographics can serve as standalone assets on a web page or as part of a more holistic content launch. Many of our clients create infographics for use as sales-enablement tools or to demo products or software in a user-friendly way.
At the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Brafton designers can also animate a custom image, creating shorter motion infographics that can stand in for a stock image in a blog post.
Further down the funnel, this visual content allow you to collect prospect data based on how they interact with your graphic. If the design is a question-and-answer format, you can track the specific route their responses took – one direction could signal the user is simply a site visitor with little interest in your product, whereas the other direction could mean a visitor is actually a warm lead.
You can qualify prospects more quickly and then produce follow-up content based on their interaction with your graphic.
Interactive infographics are more resource-intensive to create, but they’re also of higher quality. To maximize the asset’s value, you should actively promote them to your target audience by distributing them across multiple channels.
We believe in content that converts, content that makes an impact.
Without visual elements, your content marketing dollars are wasted.
74% of marketers use visuals as the primary asset in their social strategies.
37% of marketers state visuals are the most important type of content for their businesses.
People follow directions 323% better when using text + illustrations compared to text alone.
41.5% of marketers state custom infographics drive the highest visual engagement for their brand.
35.5% of marketers state they are devoting one-third of their marketing budget to visuals.
More than 4 billion people have internet access, and your content must compete with every piece of information on the web to earn an audience.