Brafton will be at LeadsCon West in Las Vegas on March 25 and 26 to talk about how content marketing drives results online.

Thousands of media and marketing professionals will gather for this year’s LeadsCon event in Las Vegas March 25 and 26. The two-day event hosted at the Mirage Hotel and Casino offers insights about results-driven marketing initiatives and includes sessions on how to generate more leads across verticals, as well as also how to turn those leads into sales once business have them.

2014 Speakers include Chief Marketing Officer for Dealer Financial Services at Ally Financial Andrea Riley; Founder, Chairman and CEO for Media Crossing, Inc. Bill Lederer and President of Ethan Ewing. Adam Alter, Assistant Professor of Marketing and Psychology a NYU’s Stern School of Business will give a keynote presentation on the psychological and behavioral influences that determine our buying habits.

Brafton representatives will also be in attendance. Vincent Donley, Marc Dandeneau and Heather Gafa will be at Booth 218 on the expo floor to answer questions about how content marketing enables companies to generate more leads online and drive conversions.

Attending LeadsCon, too? Stop by to talk shop or just to say “Hi!” Tweet @Brafton to let us know and follow along with event updates, using the hashtag #LeadsCon.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.