A comprehensive content strategy is the only way to win the SEO game – in fact, 57 percent of marketers say content creation is the best way to achieve search marketing goals like lead generation and building web traffic. With the right mix of blog posts, video content, news articles and graphics, a brand can show up in SERPs and pull prospects into the sales funnel. And the more interesting, relevant and engaging content is, the better it will drive users to convert.
In our eBook, “Content for SEO,” ” we’ll show you:
- How to create content for search
- What types of content to create for different objectives
- Which metrics to measure success
- How recent SEO developments will impact your strategy
Download it now to get started on a unified content creation strategy to optimize your search performance.