Brafton’s newsroom consists of journalists, researchers and editors organized into teams according to content specialization. Our traditional newsroom structure affords them access to tens of thousands of resources to follow clients’ industries, and it affords you the quality of traditional media writing.

EXCLUSIVE AND UPDATED CONTENT

Brafton’s journalists write fresh content for your site on a daily basis. The news, blogs and articles they create are designed to fulfill your custom editorial brief – a document that outlines unique brand features and content requirements for individual clients.

Our in-house writers provide you with the latest headlines in your industry and write from the perspective exclusive to your brand, positioning your business as a voice of authority.

SEARCH- AND SOCIAL-FRIENDLY WRITING

Our editorial team covers content with search trends, social buzz and SEO in mind. You’ll have unique content that will address the timely issues consumers care about, and it will be highly visible on the web thanks to appropriate keyword placement.

Plus, the news most shared by social users revolves around ongoing stories. Brafton journalists’ continued industry coverage promotes social sharing, while boosting your brand’s credibility.

EDITORIAL ACCURACY

Brafton’s newsroom maintains well-established internal editing systems to ensure you receive content of the highest editorial caliber.

Here’s a look at Brafton’s newsroom structure:

Each article is reviewed through our in-house quality control system, passed from journalists to their editors before being published to your feed. Our quality assessment process upholds factual, grammatical and source accuracy, while making certain that content provided is on brief to reflect the voice and authority of your brand.