Brafton’s editorial floor is home to journalists, researchers and editors – organized into teams similar to a traditional newsroom. Our department structure gives our content writers industry specialization, so we can match you with a team that understands your vertical (and ultimately, your brand).
“The posts we’ve received are great! I’m impressed by the level of customer service provided by our editor and by our writers’ ability to figure out what our company does, meet deadlines, take direction and produce results.”
National Insurance Services, Inc.
Exclusive and Updated Content
Brafton’s writers create fresh and audience-focused content according to your exclusive needs. The news, blogs and articles they create are designed to fulfill your custom editorial brief – a document that outlines unique brand features and content requirements to achieve your specific content marketing goals.
Our in-house content writers can provide you with the latest headlines in your industry, or dive deep into particular subject areas, all while writing from the perspective you outline for your brand.
Search and Social-friendly Writing
Our editorial team covers content with industry trends, social buzz and SEO in mind. You’ll have unique content that will address the timely (and timeless) issues consumers care about, and it will be highly visible on the web thanks to our teams’ understanding of writing for the web.
Plus, the content most shared by social users revolves around ongoing stories. Brafton writers fuel your site with consistent industry headlines to promote social sharing, while boosting your site and brand’s credibility.
Brafton’s editorial room maintains well-established internal editing systems to ensure you receive content of the highest editorial caliber.
Each article is reviewed through our in-house quality control system, passed from content writers to their editors before being published to your feed. Our quality assessment process upholds factual, grammatical and source accuracy, while making certain that content provided is on brief to reflect the voice and authority of your brand.