Company Mission, Values and Priorities

HomeAbout UsCompany Mission, Values and Priorities


To be the most successful news and content marketing provider on the planet.



To accelerate our growth through the aggressive demonstration of long-term results to our clients.


To strengthen our hold on the content marketing landscape and further raise awareness of Brafton’s premium offerings.


To develop long-term partnerships with our client base through great products and best-in-class service.


We believe in…

  • Demonstrable results for our clients, our people and our business.
  • Creative, continuous and relentless improvement in everything we do.
  • Rigorous, smart and professional processes.
  • Personal and corporate accountability at every level. 
  • Metric-led decision making. 
  • Agility at scale.
  • Meritocracy in every corner of our business.


We continuously endeavor to be…

  • The Best. The most successful news and content marketing provider on the planet ever.
  • Relentlessly Creative. Obsessed by results and growth through ridiculously engaging content.
  • Great Partners. Endlessly collaborating with our clients and our colleagues through our “One Team” approach.
  • Premium. In everything we deliver.
  • Extremely Responsive. Indispensable to our clients, always exceeding expectations. Listening and questioning in equal measure.
  • Pragmatic. Laser focused on the details that actually matter.
  • Resilient. Constantly hiring, nurturing, and developing our people and management. Innovative, entrepreneurial and ambitious every day.
  • Honest. Respectful and ethical in our every action and interaction.
  • Proud. Of our talent, our products, our performance, and the opportunities we create.
  • Evangelists. For our products, our services, our partners, our people.