The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
This is the Biggest Content Creation Challenge
It’s a simple question with a not-so-simple answer: What aspect of content creation do you find most challenging? In theory, you’d expect people to pick the thing they are least good at in the content creation process. Turns out, that’s not necessarily the case. We polled dozens of marketing professionals across many disciplines, and the… Read more »
Brand Attributes: What They Are and How To Define Yours (Infographic)
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
Say Hello to Substack: A Platform Primer for Content Marketers
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy. In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Read more »
The 5 Parts of a Marketing Plan That Every Company Needs to Succeed
At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.
The Best Ways to Get People Searching for Your Brand
The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console. But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Read more »
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