Liam Feldstein’s response when asked how his writing has improved over the past year at Brafton: “How much time do you have?”
As a content writer on our Health and Living team, Liam’s got a grasp on niche healthcare topics – everything from medical imaging to health management and corporate training practices. The challenge, and ultimately his expertise, lies in crafting articles that make this type of complex information digestible for readers.
“I learned more and more through research to the point where writing about health IT is easier than blogging about pop culture,” he said. “The best tip to making content digestible is to keep it simple and don’t try to reach beyond what you know, as knowledgeable readers can see through this. Always ask for help too, there’s a good chance someone on your team has the answer you’re looking for.”
Despite the intricacies of his writing, don’t let the seriousness of his work fool you – Liam describes his fellow healthcare teammates as a “squad of hooligans,” and noted that he and Editor Matt Rickart often use video game analogies to break down healthcare information and make it easier to comprehend.
“I feel bad that others are deprived of such calamity and humor.”
Q: As a kid, what did you want to be when you grew up?
My early youth was filled with dreams of slugging Mountain Dew Code Red and Doritos as a video game tester. I kind of do that now in my free time, except I just post snarky Tweets about games instead of testing them for a developer.
Q: What do you think is the most important quality needed for success?
Confidence. The more you believe you can do something, the more you’ll achieve. Unless you’re trying to be a dinosaur, because you’re a human and that’s not possible – yet.
Q: What do you value most in a job?
Flexibility. I really enjoy being able to work from home with Brafton. Also, company parties because it’s fun to work in a place where cutting loose is accepted – not frowned upon.
Q: What is your most treasured possession?
Probably my PS4. I don’t own many “treasures,” except for this beauty. And whiskey, although I re-up that treasure every week.
“Everyone told me I wouldn’t [find a writing career]. It definitely was hard, but I never stopped trying and it’s cool to finally feel like I’m where I belong.”
Q: Which day of the work week are you the most productive?
Fridays, because I’m ready to get it done and start the weekend.
Q: What’s your favorite aspect of your job?
I always have something to do. My last job was very dull and monotonous, so it’s awesome to be busy all the time.
Q: What do you consider your greatest achievement?
Probably finding a career in writing after everyone told me I wouldn’t as an English major. It definitely was hard, but I never stopped trying and it’s cool to finally feel like I’m where I belong. Or my beard. I can’t decide at this time.
Q: Have any “hidden talents”?
I don’t normally self-promote, but I’m a rapper in my spare time. I’m working on an EP and a mixtape at the moment, and I hope to have them out before the end of the year.
Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?
Chandler Bing from Friends. I only know how to communicate via sarcasm and jokes, and people often can’t tell if I’m serious or not. Secret – I’m not. Ever.
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