The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn Poll: How are Marketers Using ChatGPT for SEO?
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Read more »
Google Analytics 4 Reports: Complete Guide to Understanding What GA4 Is Trying To Tell You
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on — are those search console analytics? The good news is that, if GA4 is… Read more »
Optimizing ROI: The Ultimate Guide for Cost-Effective Content Marketing
Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how? Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »
Mastering Multimedia Content Marketing: Strategies and Best Practices
Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »
The Right Way To Create, Use and Improve Automated Content
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation. The thing about superpowers — at least for me and Spider-Man — is that they’re… Read more »
Google Updates Spam Policies To Redefine Helpful Content
On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that… Read more »
Outlines 101: A Roadmap to More Effective Content
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing thinkpiece,… Read more »
Content Marketing for Charities: A Complete Guide for 2024
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »
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