The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 Content Writing Examples to Help You Reach Your Audience (Infographic)
Learn more about the different types of content writing with these detailed content writing examples.
A Close-Up on Video Mastermind Rodrigo Luques
Whether he’s voicing a radio ad or running his own business, Rodrigo is surrounded by screens, mics and musical interludes every day. Now, let’s make him the star for once … Zoom closer on his time as Brafton’s Motion Designer & Editor.
Introducing Content People, A Podcast About Creative Leadership
Get ready for a limited-series Brafton podcast called Content People. We’re exploring what it takes to work in content, and wringing out every last drop of career advice, leadership wisdom, or craft-focused tips we can from our sage guests.
Customer Referrals: What Are They and How Do You Develop an Effective Program?
Customer referral programs are a widely used marketing strategy for a lot of businesses — and for good reason. But what exactly are these initiatives?
Marketing Strategy vs. Marketing Plan: What’s the Difference?
Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Read this helpful article for a breakdown on what separates the two and how each works with the other.
The Lead Generation Process: Turning Strangers Into Supporters
Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.
7 Types of Graphics for Communicating With Your Audience (Infographic)
Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.
Building a Winning Customer Referral Program
Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.
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