The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Testimonial Design Tips + Examples You’ll Want to Follow
Want to highlight your customer stories? Check out these testimonial design tips and examples.
From Satisfied Client to Brafton Manager of UX and SEO: Arlene Mendoza
As a hard worker and lifelong learner, Arlene Mendoza thrives in her position as Manager of UX and SEO at Brafton. But she didn’t always work in this field. Check out her journey to Brafton — *sneak peek* it starts with aerospace engineering!
The 7 Functions of Marketing: A Field Guide (Infographic)
Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.
CRO Audits: How to Run Your Own + Follow Up Steps
Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.
Branding vs Marketing: Important Differences to Know
Learn more about the big differences between branding and marketing and how a master marketer can use both to their advantage.
What Does a Content Marketing Consultant Do & How Do I Hire the Right One? (Infographic)
A content marketing consultant is well versed in the industry and understands what it takes to stand out from the competition and generate leads using everything from white papers to infographics.
9 Types of Email Marketing Campaigns to Master This Year
Of the numerous types of email marketing campaigns available to you, which ones are best suited for your business and marketing goals?
What is a UX Writer (and Why Are They Integral for Marketing)? [Infographic]
What is a UX writer? Find out who they are, what they do and why you should never tackle digital marketing without them.
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