Content Marketing Analytics

You Need Results. We Decipher Data.

Data isn’t insight – it’s just data. Brafton is in the business of translating web data into insights you can act on, allowing us to make confident decisions on how best to invest your content marketing spend. We build reports and dashboards that help demonstrate the impact you and your marketing team have on revenue.

REAL Return on Content

ContentAnalytics_FeatureImg-05Let’s start with your goals. Whether you’re focused on lead generation, ecommerce, thought leadership, social engagement or organic traffic, we’re here to help. Our goal-specific reports track:

INTERESTING INDICATORS

  • Traffic growth, SEO progress, Link growth & authority
  • Click-through rates, Bounce rates, Social growth

REAL RESULTS

Goal conversions, Qualified leads, Form completions, Online purchases

Goodbye Data, Hello Insights

BiggerisBetter

 

BIGGER IS SOMETIMES BETTER

As an agency with a client list approaching 1,000 strong, Brafton sees trends that are unmatched in the industry. Online marketing will continue to change and evolve. When it does, our unique perspective helps our customers stay ahead of trends for a true competitive advantage.

 

Focus

 

WE’LL STAY FOCUSED

It’s easy to get into data overload. We give you all the numbers you want, while highlighting the metrics that matter. Content is a journey, not a destination. As you and your Brafton team assess which strategies best support your business goals, we’ll update your Creative Brief to provide the best results and track the progress most important to you.

 

TalkNerdy

 WE’LL TALK NERDY TO YOU

All of our Content Marketing Strategists and Account Managers are Google Analytics Qualified. The transition from data to reliable analysis isn’t always easy. Whether it’s a heat mapping test, five-second UX test or simply a monthly analytics report, we gather and interpret data to help you improve your content strategy for maximum results.

 

 

NoGuessing

CONSISTENCY BREEDS SUCCESS

Each and every Brafton customer receives multiple reports within a single business quarter on an ongoing basis. We understand the web moves fast – and so do your business needs. By providing consistent reports, we make it easy to stay ahead of ever-evolving targets.

 

Learn More

Our team analyzed the performance of social content to revamp website pages for Sunrise Senior Living. The result? Much more engaged traffic.

More Client Examples