Content Marketing Analytics
You Need Results. We Decipher Data.
Data isn’t insight – it’s just data. Brafton is in the business of translating web data into insights you can act on, allowing us to make confident decisions on how best to invest your content marketing spend. We build reports and dashboards that help demonstrate the impact you and your marketing team have on revenue.
REAL Return on Content
- Traffic growth, SEO progress, Link growth & authority
- Click-through rates, Bounce rates, Social growth
Goal conversions, Qualified leads, Form completions, Online purchases
Goodbye Data, Hello Insights
BIGGER IS SOMETIMES BETTER
As an agency with a client list approaching 1,000 strong, Brafton sees trends that are unmatched in the industry. Online marketing will continue to change and evolve. When it does, our unique perspective helps our customers stay ahead of trends for a true competitive advantage.
WE’LL STAY FOCUSED
It’s easy to get into data overload. We give you all the numbers you want, while highlighting the metrics that matter. Content is a journey, not a destination. As you and your Brafton team assess which strategies best support your business goals, we’ll update your Creative Brief to provide the best results and track the progress most important to you.
WE’LL TALK NERDY TO YOU
All of our Content Marketing Strategists and Account Managers are Google Analytics Qualified. The transition from data to reliable analysis isn’t always easy. Whether it’s a heat mapping test, five-second UX test or simply a monthly analytics report, we gather and interpret data to help you improve your content strategy for maximum results.
CONSISTENCY BREEDS SUCCESS
Each and every Brafton customer receives multiple reports within a single business quarter on an ongoing basis. We understand the web moves fast – and so do your business needs. By providing consistent reports, we make it easy to stay ahead of ever-evolving targets.