Content Analytics

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When you’re investing in content to fuel search, social and website marketing, you want to see the results – and Brafton knows that monitoring success is essential to finding the strategies that perform best for your brand. Our custom content reporting and analytics let you recognize your content returns, and we’ll use this insight to help you make informed, strategic decisions about your content.

Gauge your content return on investment (ROI)

“Brafton’s always reminding us, ‘Hey, there’s a way we can drive more conversions from this content …’ They understand the needs of growing companies looking to increase market share.”

Keith CrosleyDirector of Market Development
Proof Point

Your Content Marketing Strategist works with you to establish goal-specific campaign tracking on your preferred analytics tools, then provides custom reports that measure your content ROI. Our analytics give you actionable insights on content performance.

Reports include updates about which content is driving the most search visibility, social engagement and traffic to your website for thought leadership marketing, and they also demonstrate which articles and integrations are driving visitors along conversion funnels on your site.

Harness the power of content with results-driven strategy updates

Content marketing isn’t “set and forget” – there is always room for improvement. As you and your Brafton team regularly assess which strategies best support your business goals, your editorial brief is updated based on optimal keywords, content types, website integrations and social outreach.