61 percent of top brands turn to Google+ for social media marketing

Published on
by Brafton Editorial
A report from BrightEdge found that Google+'s popularity as a social media marketing platform is growing but still behind Facebook by a very large margin.

In the two weeks since Google+ Pages went live, 61 percent of the top 100 brands have created Pages for their companies on the website, BrightEdge said in a recent release.

Currently, 93 percent of the best-known brands have Facebook brand Pages. The only brand included in this study that has a Google+ Page and no Facebook presence is, not surprisingly, Google. Meanwhile, Marlboro is the lone company without an account on either social platform.

Though Google+ Page adoption is high, businesses still have a long way to go in terms of full integration with social media marketing. Just 12 percent of the brands analyzed in the study have links to their Google+ Page from their sites’ home pages, while 53 percent include a link to their Facebook brand Page.

According to BrightEdge, more than 24 of the top 100 brands have more than 1 million Likes on their brand pages. Meanwhile, not a single company of any size or notoriety has more than 50,000 followers on Google+. In fact, more than 24 brands have no followers on Google’s social network.

Whether launching Google+ campaigns or reinvigorating their Facebook strategies, businesses appear to be increasingly aggressive and likely to integrate social media marketing into their web strategies. Brafton recently reported that 88 percent of organizations believe social media has positively impacted their businesses.

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    Do you think that brands will focus on their presence on Google+ more so than Facebook?

    On another note, if I was Marlboro, I wouldn’t have a page either :)