It's been just a week since the new, "spam-free" search engine Blekko launched, but insiders report that it is already fielding more than 1 million queries per day. Marketers may want to ponder whether the site can live up to its "Google Killer" reputation.
Officials told Business Insider that Blekko is handling seven-figure searches every 24 hours. Moreover, early users have created more than 30,000 slashtags – Blekko's customizable search filters.
As Brafton reported last week, the site uses its slashtags to set itself apart from competing search engines, rewarding marketers for quality content in the process. Blekko automatically applies slashtags to refine results to only the most trusted content. This means marketers must offer relevant content to catch Blekko users' clicks.
Blekko says it will be offering even more spam-filtering features soon, and if it continues to gain ground on the search front, marketers will want to follow these changes.
Still, many speculate that these initial results are due to the newness of the site. The search channel still has a long way to go if it wants to catch up with Google, which comScore reports handled more than 10 billion queries in September.