Blekko’s ’3 Engine Monte’ demonstrates SERP value and compares Google, Bing organic search

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by Brafton Editorial
A new feature from Blekko may help users find the search results they like most, as well as give marketers insight into the success of their SEO initiatives across engines.

Blekko, the user-curated search engine, has launched a “3-Engine Monte” feature that directly compares results from Google, Bing and Blekko for any given search query. The tool allows users to choose the SERP most relevant to them, and it can help marketers see how their SEO content stacks up across the engines.

Users are presented with three separate SERPs and asked to choose which they think is the most useful. Before they make a selection, the results are not branded with any of three engines, and the engine behind each possible SERP is revealed only after users make their choice based on the content provided.

Blekko may be attempting to show its own value to searchers who generally choose Bing or Google over it, but for marketers, the tool demonstrates the major differences between the engines.

While this may not have been Blekko’s exact goal, its feature gives search marketers insight on SEO across the three engines directly, and can be used to easily and instantly show them where their site stacks up for core key terms on Google, Bing and Blekko. Of course, results that 3-Engine Monte reveals may be slightly misleading, since searches will not be the results of logged-in users. Thus, personal search filters (otherwise pervasive in Google and Bing) will not apply.

Blekko also shows which of the websites in other engines’ results are banned from its search because of notoriously poor site quality. For instance, in a search for ‘insomnia cures,’ three of the results that showed up in Bing’s SERP were banned. Meanwhile, none of of the results for this query from Google were banned by Blekko for low-quality content.

Brafton recently reported that Google maintains a healthy lead in the current search market, fielding 66 percent of search queries. Blekko was not included among comScore’s top search engines, but it was likely included in the “other” category, which was pegged at 1 percent of the market.

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