Brafton appoints new design director

Published on
by Brafton Editorial
New Design Director Ken Boostrom will strengthen Brafton’s visual design offerings to drive customers' content marketing success online.

In an effort to strengthen and expand Brafton Inc.’s maturing graphic offerings, Ken Boostrom has been appointed as the content marketing agency’s new design director. Boostrom brings more than 20 years of experience in visual design and web development to Brafton.

“We couldn’t be more pleased to welcome Ken to the Brafton team,” CEO Richard Pattinson said. “Graphic design is an integral part of any compelling content marketing strategy, and we have worked hard in recent years to build our in-house design team into an industry-leading force. Ken’s experience, creative vision and leadership will help propel our design products and services to the next level, and lay the groundwork for the next iteration of successful content marketing across our client base.”  

Graphic design is an integral part of any compelling content marketing strategy, and Ken’s experience, creative vision and leadership will help propel our design products and services to the next level. - CEO Richard Pattinson

Ken will enhance the production and organization of various design projects. As director, he will educate new and veteran designers on industry trends and best practices, while also expanding the scope and volume of Brafton’s graphic products.  

 

“My initial focus is to bring new tools and creative processes to the design team,” Ken said. “In a fast-paced environment, it’s essential to give each designer the support needed to meet the goals of our diverse client base.”

My initial focus is to bring new tools and creative processes to the design team … It’s essential to give each designer the support needed to meet the goals of our diverse client base. - Design Director Ken Boostrom

Graphic design serves as a cornerstone for successful content marketing. Through the combined efforts of our skilled graphic designers and industry-focused content writers, Brafton produces visuals that appeal to target audiences with substantive, relevant information in an easily digestible format.

“The concept of ‘a picture being worth a thousand words’ is more relevant than ever,” Ken said. “Creating the next generation of illustrations, information graphics and broader visual media is one of Brafton’s many goals, and I am looking forward to leading our team’s successes.”

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