The software development company found that smartphone and tablet users spend an average of 38 days per year on their various devices. People are now turning to their mobile devices when forced to wait or commute. This time has become their “mobile economic time,” according to CA Technologies.
“This study is a ‘wake-up’ call for businesses to recognize the importance of mobile economic time, as consumers and knowledge workers use their smartphones and tablet PCs to engage with brands and increase their productivity,” Kobi Korsah, EMEA product marketing director for CA Technologies, said in a release. “To make the most of mobile economic time and drive revenue, growth and customer satisfaction, organizations need to proactively assure and manage their mobile presence at a time when many smartphone and tablet PC users have no limits on their data consumption.”
Mobile users check social media pages, browse the web and wade through old email messages. All of these activities present substantial opportunity for mobile commerce, CA reports. Social media marketing campaigns that offer links to original content or otherwise engaging social content will attract these potential customers.
Additionally, Brafton has reported that mobile users are using geosocial applications and search more frequently. Changes to search algorithms have placed more of an emphasis on social links, so using social media as part of a mobile SEO campaign can help boost businesses’ visibility among mobile users.
