Hi! Lauren Kaye here with this week’s Content & Coffee with Brafton. And now that we’re getting into February, I wanted to talk about your content strategy and how it’s going so far. Click play to watch the video below, or read on for a full transcript.
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At the start of every year, marketers get aggressive about their campaigns. They set ambitious goals and make grand plans to reach them, but they might get stuck somewhere along the way. This year, 59 percent of marketers said they were going to spend more on these efforts, according to data from Curata.
However, the same survey revealed some troubling information: Only 24 percent of marketers said they’ve got a solid game plan. Over 60 percent said they have a hard time organizing their web content and 13 percent said they’re not even doing this.
It’s 2014, and while we all know that content is king, it doesn’t mean brands can have an aimless approach and expect to see results and sky high traffic. You need to have a game plan.
An editorial calendar is a great place to start. Take a look at the next quarter and map out how your content should be distributed. This can be a strategy to make sure you have diverse content going live all the time, or a way to make sure your website matches your bigger business goals. And, it can also help you make sure you don’t let any big opportunities fall through the cracks – like holidays and major industry events that you really should be covering.
Thanks for tuning in! Catch you next week, and happy content marketing!