A report from Shop.org found that 122 million Americans will likely make purchases online on Monday, as Cyber Monday deals continue to grow as the web’s answer to Black Friday. Last year, Brafton reported, Cyber Monday shoppers spent more than 1 billion on the web, and this year is expected to bring even more sales.
According to the release, 78.4 percent retailers are prepared for the event, having launched various discounts and deals aimed at compelling conversions.
Aside from discounts, businesses are offering users free shipping or other benefits for converting on Monday. As customers increasingly look for value, businesses should remember to favorably position their products, services and deals in the context of quality content marketing campaigns, explaining the value of their goods to prospects.
Even consumers stuck in the office on Monday will spend some work time shopping, according to the report. Nearly 16 percent of consumers plan to shop during their lunch break or at some point during their day, compared to the 12.1 percent who said they would last year.
Other American buyers will research items and make purchases from their mobile devices, Shop.org found. More than 17 million Americans plan to shop on their smartphones or tablets. This represents substantial growth from 2009, when 3.8 percent of consumers reported using their handsets to make purchases.
“In addition to putting the finishing touches on their websites, retailers have invested heavily in mobile apps and related content as the appetite for Cyber Monday shopping through smartphones and tablets continues to rise,” Vicki Cantrell, executive director of Shop.org, said in a release.
This holiday season, marketers across industries will likely find ecommerce is on the rise. Even on Black Friday, consumers opted to spend online rather than making the trip to stores. Brafton reported on Monday that online sales on Black Friday exceeded $800 million.
