Search engine optimization is poised to be a top marketing priority this year, with Brafton reporting that marketers plan to increase investment in content. The competitive necessity for SEO is supported by the findings of a recent survey from Forrester, indicating that the majority of marketers will employ search engine optimization in 2011.
The survey was conducted among 309 interactive marketing professionals. The research organization found that 85 percent of marketers currently use or plan to use SEO campaigns within the next year.
The firm believes that brands are looking for low-cost online marketing options in the recovering economic climate. While SEO strategies may be “less immediately gratifying” than other search marketing methods, Forrester affirms that new methods of tracking SEO can ensure that the campaigns are delivering measurable results.
The report explores technologies and web analytics available to marketers looking to understand the efficacy of their SEO campaigns. Indeed, marketers may want to invest in SEO consultancy to measure keyword progress in order to maximize the relevant traffic SEO brings to their sites.
Investment in SEO could pay off. As Brafton has reported, a UserCentric study recently found that consumers prefer organic search results.
