A report from Experian Hitwise found that Americans continue to spend a substantial amount of time on Facebook. Nine percent of all website visits in the United States are to a Facebook URL, which cements the platform as a critical component of any business’ social media marketing campaign.
Facebook’s traffic has maintained its growth as more Americans create accounts, and the company develops its features and capability. According to Experian, Facebook received an average of 1.6 billion visits in April with about 229 million every day.
For marketers, the steady growth of Facebook in terms of traffic and active accounts makes it an even more appealing and valuable tool for social. However, it also creates a more competitive space with so many businesses and users sharing content on the platform.
Experian’s study comes just as Facebook prepares for its IPO, which the Los Angeles Times reported is starting at $38 per share – the second largest American IPO ever.
As part of its preparation for the IPO, Facebook reported to the Securities and Exchange Commission that it has surpassed 900 million users worldwide. Brafton highlighted the S-1 filing recently, further reporting that traffic from the U.S. and Canada continues to grow rapidly.