Marketers may need to bring Twitter strategies to their Facebook marketing because the social network giant is introducing hashtags.

Facebook just announced it’s introducing hashtags. Following in the footsteps of Twitter, Instagram, Tumblr and Google+, the world’s largest social network aims to help users and brands provide better context for their social media content. This update might help marketers increase engagement on the network, which Brafton previously reported boasts 1.11 billion monthly active users and 665 million daily active users.

The Facebook Newsroom introduced the hashtag feature as “Public Conversations on Facebook,” explaining this is one of many upcoming features that will “bring these conversations more to the forefront,” and “surface some of the interesting discussions people are having about public events, people, and topics.”

Facebook introduces hashtags to organize social content.

Similar to Twitter’s hashtag feature, users will see a feed about the hashtagged event or topic to see what other people or places are saying. Users can also search posts about specific topics, such as #Bruinsplayoffs, click on hashtags that were generated by users on other social networks like Instagram and create new posts from hashtag search results and feeds.

It’s important that marketers take advantage of new features that can organize social media strategies and capitalize on trending topics to gain more traction with target audiences.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.