Businesses launching diverse marketing campaigns must consider mobile customers’ behavior when developing their content marketing initiatives, a release from Marketo suggests.
As the mobile web continues its growth and more people access the web from tablets and smartphones, social and other content must be easy for prospects to access and engage on their mobile devices.
According to Marketo, companies will spend more than $56 billion on mobile web marketing by 2014. This coincides with Morgan Stanley data referenced by Marketo that indicates mobile web access will far surpass stationary internet access before 2015. Content marketing has proven it can help businesses drive traffic and engagement. However, businesses must take advantage of the mobile web to ensure that content reaches as many potential customers as possible.
B2B social media marketing is an especially attractive option for companies hoping to increase traffic through mobile. Brafton reported last week that mobile search and social media are among the most frequently accessed mobile applications.
