Brands across industries should be prepared for increased spending during the holiday season – but there’s one commercial space that is prime for a major Q4 activity boost in: tech. According to the Consumer Electronics Association, holiday tech spending is expected to increase 2.5 percent this year, reaching a total of $33.74 billion.
Consumer electronics lead the sales lift, making up a lot of the gifts people will give and receive before the end of the year. But there are also B2B transactions to consider, and content marketing can have a significant effect on both sectors.
As Brafton reported, 42 percent of B2B tech buyers make purchases after consulting online content – particularly video. One study found branded videos can even extend a commercial tech company’s reach by as much as 78 percent. Between Black Friday, Cyber Monday and the rest of the holiday season, tech brands should be getting their promotions in order and planning campaigns that will help them take advantage of upticks in buying – no matter their specific industry.
Interested in publishing custom content for the tech space? Read this blog post focused on writing about technology.
