According to Diffbot, a page content declassifier, Twitter users most frequently share images and links to relevant articles on the site. Mashable highlighted an infographic from the company that analyzed 750,000 Tweets that included links shared in a 24-hour period between July 10th and 11th. The data found that 36 percent of the Tweets included links to images, and 16 percent directed users to articles.
For marketers using both content and social media marketing, the popularity of sharing links to these types of content demonstrates the value of each for reaching prospects and building brand reach. Other popular types of content shared on the microblogging site include video, product landing pages and sites’ home pages. Both video and landing pages are often parts of content marketing strategies as well, which can help diversify content to reach different types of prospects.
Among the third-party sites users most frequently linked to were YouTube and Instagram. Forty percent of users shared images through Twitter’s own service, but 15 percent did so via Instagram. YouTube registered 60 percent of all video shares, according to Diffbot.
Sharing news content marketing material and images are ideal ways for companies to improve their presence on the web and improve visibility with their target audiences. Brafton recently highlighted a report from Buddy Media that found similar results to Diffbot’s data. According to the Buddy Media study, Tweets that included images or links offer more engagement than the average post.