Earlier this month, Brafton reported that Google's third-quarter earnings report had revealed 23 percent more revenue for the search giant than during the same period last year, and ad-generated income suggested marketers should get more competitive in campaigns for the company. This week, security firm Arbor Network's internet traffic report gives businesses another compelling reason to plan search campaigns and optimize their sites for Google.
According to a study from Arbor Network Security, Google now accounts for 64 percent of global internet traffic. The firm says that this represents a 1 percent increase in Google overall traffic share since January, and this figure sets a new internet traffic record.
Notably, Arbor considered Google search on mobile and video platforms as well as through the company's traditional search engine. This suggests marketers should optimize mobile and video content for Google in addition their standard websites.
Brafton reported on the rise of YouTube [ this week, offering marketers tips on optimizing their video content for searchers visiting Google's video platform. Plus, the recent launch of Google TV may make it even more important to practice video content SEO, as sofa searching is now available for television lovers.
Another key component to site optimization for Google is frequently updating content. Whether consumers are using Google Realtime search, surfing through YouTube or conducting queries on the go, Brafton reported that Google values inclusion of the date snippet in search results and clicks will likely go to companies that keep their content fresh.
