As the economy continues to recover, many industries are building up their marketing campaigns to make the most of increased consumer spending. This is true of the manufacturing sector, which means marketers may soon find positions opening in the industry.
Global Spec‘s recent report, entitled Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today, shows that 70 percent of manufacturing firms expect their sales to grow. It seems anticipated boosts in sales closely correlate to increased marketing expenditures.
More than half of respondents said their firms will be developing marketing campaigns that rely on websites, search engine optimization, email messages and social media to increase lead generation this year.
Fifty-one percent said more marketing dollars will be spent online this year than in 2009. Additionally, more than two-thirds of respondents said they will increase spending on video and social media sites, such as LinkedIn, Facebook and Twitter. With this in mind, marketers will want to show off their social media savvy to get gigs in the manufacturing sector.
In fact, social network marketing skills are increasingly necessary across industries for businesses looking to build revenue. As social media ad spend is on the rise, eMarketer reports that social fans are more likely than other consumers to buy a brand’s products, with Facebook fans worth approximately $136 each to a company.
