Mobile brings new element to real estate marketing

Published on
by Brafton Editorial
While sticking with the tried and true methods of marketing may still be effective for many realtors, going mobile may prove to be another route to drive business and web traffic.

While sticking with the tried and true methods of marketing may still be effective for many realtors, going mobile may prove to be another route to drive business and web traffic.

According to a recent report from Slyce Marketing, mobile marketing campaigns can offer realtors and others in the real estate industry an easily accessible way to get the word out about new homes.

Through mobile marketing schemes, such as interactive websites, prospective home buyers can quickly search for properties in their area without having to be tethered to a computer. This may present new sales opportunities for the real estate market in an increasingly on-the-go world, Slyce noted.

“We’ve identified the limitations of common real estate marketing practices and have developed strategies that enable digital technology to streamline processes for realtors,” said Slyce co-founder Viktoria Lindskog.

When deploying a mobile marketing campaign, there are several devices a company must take into consideration. As a recent comScore report found, both smartphone and tablet use are increasing in the United States, representing 65.8 percent and 22.5 percent of non-computer internet traffic, respectively.

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