News

Generation X, which encompasses consumers between the ages of 34 to 45, avidly uses both traditional and digital channels to research products and services, a new eMarketer report suggests.

Google sites – ranging from the company’s search engine to YouTube – accounted for the most internet traffic during July, new comScore data indicates

No matter the type of content marketers decide is best for their brands, industry conversations suggest that some form of ongoing content marketing will be necessary for businesses hoping to maintain a competitive edge in 2012.

Social media content marketing is an effective strategy to engage prospective customers, but it’s only useful if consumers can find a brand’s social profile.

In the interest of enhancing user experience and strengthening Google+ as a social marketing tool, the Google recently introduced identity verification services.

As more businesses turn to digital and social media marketing strategies, demand (and salaries) for professionals who specialize in these areas has increased significantly, according to a recent report from ReThink Recruitment.

Susan Bratton, co-founder and CEO of Digital Life Media, told SES San Francisco attendees that structured communications convert online audiences.

A new MarketingSherpa report indicates search engine optimization and email marketing are two top tactics for B2B companies, illustrating the importance of content marketing for these firms.

When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing.

Consumers are increasingly using the web to research products and services before they buy, according to a new report from Initiative.