• Email marketing converts recipients

    A study from Epsilon shows that open and conversion rates demonstrated modest annual growth in Q1 2011.

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    New Twitter search speaks to visual and social SEO

    Twitter’s new search gives users relevant visual content in addition to tweets, and social marketers should make note.

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    Social search marketing alert: Google officially launches +1 button

    Google has announced the release of its +1 button for websites, and content marketers may find it brings social advocacy to their search results.

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    Rumors of Microsoft’s Nokia acquisition intensify: Bing to overtake mobile search?

    Rumors are flying about Microsoft’s intention to purchase Nokia for $19 billion, and mobile search marketers might consider how this could solidify Bing use among a share of on-the-go audiences.

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    Twitter marketing that answers consumer queries brings sales

    InboxQ reports that Twitter users are likely to engage with businesses on the microblogging site, and marketers who answer Tweet queries are likely to find customers.

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    Matt Cutts: Google will take manual action to fight spam content

    After some dispute, Matt Cutts and other Google spokespeople have stated that the search giant is still willing to take manual action against sites that publish spam. Content marketers, take note.

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    Google to debut +1 button

    TechCrunch reports that Google will debut the +1 button on June 1.

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    Twitter Follow Button to boost social engagement

    A new social plugin from Twitter might help marketers turn site visitors into followers, giving them more opportunities to engage and convert consumers.

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    Social media revenue to exceed $8 billion by 2015

    A study from BIA Kelsey indicates that social media revenues are rising, poised to exceed $8 billion by 2015.

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    Google mobile search becomes more visual

    Search marketers might be interested in offering more types of content, as Google is offering mobile users more accessible search icons.

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