Report: Pinterest referring more prospects than Bing, Yahoo

Published on
by Brafton Editorial
Pinterest drove more traffic to Shareaholic's clients' website in August than Bing or Yahoo, signaling increased use of the site as a driver of relevant traffic.

A report from Shareaholic, analyzing traffic sources for its clients, found that Pinterest generated more website visits than both Bing and Yahoo in August. According to the data, Pinterest accounted for 1.84 percent of all visits last month, compared to 1.37 percent of traffic referred by Yahoo and 1.03 percent from Bing.

Pinterest has seen a surge in traffic in recent months, consistently seeing improvements from May through August after a tough stretch to start the year. At its lowest point in 2012, Pinterest drove 0.74 percent of website visits for Shareaholic’s clients. In the summer of 2011, Pinterest took off, as its user base swelled rapidly. The site’s focus on visual content, helping marketers attract prospects with images provided an interesting alternative to Facebook, Twitter and other social media marketing mainstays.

Inevitably, the fad cooled to an extent, but Pinterest’s recent announcement that it removed the invite-only barrier to entry likely helped it win back some of its momentum.

Shareaholic’s data also found that Pinterest drove more traffic than Twitter in the month, as the microblogging site yielded 0.80 percent of visits in August – its lowest total of 2012.

As a marketing tool, Pinterest will likely see more visibility moving forward. Brafton recently highlighted a report from the Creative Group that found 10 percent of marketers are currently considering the addition of Pinterest to their social media marketing arsenal.

Enjoy our news? Subscribe to the Content Marketzine!
  Daily   Weekly

  • http://www.facebook.com/lisa.wheeler.54 Lisa Wheeler

    Great news! This is such an exciting time for Pinterest! Last I
    read, Pinterest was the 3rd most popular social media platform. I’ll
    admit I was a little bit slow on jumping on the Pinterest bandwagon and thought
    it was just a hobby type of platform but after coming across so many resources
    about how awesome it is, it’s been a tremendous help to my biz. An excellent
    Pinterest Influencer Network I’ve come across that’s been really helpful worth
    mentioning is PinLeague. Hope this helps and thanks!