Generating quality, custom content is a challenge for marketers who lack resources. The Content Marketing Institute (CMI) recently released a report detailing the state of B2C content marketing, revealing that 51 percent of marketers have difficulty producing enough content, while 49 percent need help producing content that is engaging.
Although B2C marketers reported that they struggle with resources, just 44 percent use a third-party to create content. Another 52 percent struggle with budget allocations, making outsourcing an attractive option.
Outsourcing is a cost-effective way to ensure that marketers are getting quality content when they lack manpower or funding. Brafton interviewed Peter Moeller, marketing director for law firm Scarinci Hollenbeck, who said that effective content marketing can drive results for less costs. Moeller explained that those who outsource content creation should work closely with vendors as partners as a best practice.
CMI’s report showed that larger companies are more likely to outsource content than smaller ones. For B2C companies that outsource content marketing, 67 percent have more than 2,000 employees. Content creation is not just for the sharks with plenty of resources- guppies can outsource their content marketing strategies, too.