Market research firm comScore recently release its search market share for February, which showed both Bing and Google posting gains compared to January 2012 and February of last year, according to Search Engine Land.
Google fielded 66.4 percent of search queries last month, which represents a 0.2 percent increase from January of 2012. In terms of yearly comparisons, Google has gained 1.0 percent in the market. In February 2011, comScore reported that Google accounted for 65.4 percent of all queries.
Bing, which still trails Google by a significant margin, saw 15.3 percent of all searches in February, compared to 15.2 percent in January. Its monthly gains were certainly modest, but the company has increased its market share by 1.7 percent in the least year.
The improvements have come at the expense of Yahoo. In February 2011, Yahoo fielded 16.1 percent of all search queries. This year, the company’s share was 13.8 percent for February searches.
For marketers using content marketing, focusing on Google’s SEO best practices is still most likely to result in increased search-derived website traffic.