Small businesses turn to LinkedIn, overlooking Twitter and Facebook

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by Brafton Editorial
Small business owners report better results on LinkedIn than other social sites.

LinkedIn is gaining ground, now home to 200 million monthly active users, and small businesses are taking advantage. According to a survey conducted by the Wall Street Journal and Vistage International, LinkedIn is believed to be the network with the most potential for driving ROI, especially for smaller businesses.

Forty-one percent believe that LinkedIn is the top network, followed by 14 percent who choose Facebook and 3 percent who give the credit to Twitter. Ken Lopez, leader of a legal consulting firm, told the Wall Street Journal that LinkedIn brings dramatically different results when compared to what his company sees from Twitter.

The Wall Street Journal spoke with Todd DeMann, who founded Freshology Inc. DeMann put together information about how his company engaged with social media, finding that Facebook was the sixth driver of traffic to his website. Pinterest ranked 59th, while Twitter came in at 117th. “On Twitter, you can’t engage in a meaningful way,” he told the news source.

A social media marketing strategy that includes LinkedIn, Twitter, Facebook, Pinterest and other relevant sites may be the best bet, as a multi-platform strategy will appeal to more users and reach a wider audience. For small businesses lacking time and resource, LinkedIn may be the way to go.

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