On its company blog, Facebook updated a post today informing all users that they will have Timeline within the next seven days. On Dec. 15, the date of the post’s original publication, Brafton reported that Facebook announced Timeline was available to all, but users did not have to update if they chose not to. This move toward a more visual Facebook experience for all may inspire marketers to add more visual content to their social marketing mix.
As was the case when it made the feature available, users now have seven days to activate the upgrade and make adjustments to their Timelines. The grace period essentially allows users to either reorder their content according to their own preferences or remove content they’d rather no one see.
While Timeline is not available for business pages, the feature signals a greater shift toward more visual content for Facebook. As users grow more accustomed to Timeline and other image-centric features, though, social media marketing must adapt to appeal to new users. Web Liquid data supports the idea that social marketing, in general, benefits from visual content, reporting that interaction rates are higher among campaigns with images.
Brafton reported that Facebook initially announced Timeline in late September, when it also announced that it had surpassed 800 million users. Marketers will want to consider the visual update in planning social marketing campaigns on the platform – especially since experts expect Facebook to top 1 billion active accounts by August 2012.