Social networking may have started as a means of keeping up with old high school friends and checking out photos from your college roommate's summer vacation. But now, according to a new study from the Creative Group, more businesses are ready to use social media to bolster their content marketing campaigns.
In a study of 500 marketing and advertising executives, 46 percent of respondents indicated they use Facebook for businesses or professional purposes. Within the next three years, this figure is expected to climb to 56 percent.
“Chances are, nearly everyone you know – from your dentist to your colleague – is a part of at least one online community,” said Creative Group executive director Donna Farrugia.
Many of these respondents are using their companies' pages to connect with consumers. But increasingly, more are using their personal pages to reach out to individuals and spread information about brands. This can help a business create a personal image and also allow professionals to provide consumers with more useful and specific information.
Both Facebook and Twitter have proven to be effective tools for improving companies' marketing strategies. As Brafton has reported, Google+ is also expected to play a important role in social media marketing, as the search giant accelerates its launch of Google+ for businesses.
