Twitter’s top content now gets social advocacy on Bing SERPs

Published on
by Brafton Editorial
Techie Buzz reported recently that Bing has integrated Twitter data into its SERPs, informing users of trending content related to their search.

Techie Buzz reported that Bing SERPs now include Twitter data showing users when a piece of content has hit “trending” status and how frequently it has been shared on the microblogging site. The feature shows up whether or not the searcher is logged into Twitter, and it might inspire marketers to share website content on the network in order to gain Bing SERP appeal and encourage clicks.

In the form of a grey box, Bing signifies that a topic is trending on Twitter, also showing the data discussing how frequently the items has been mentioned in a specific amount of time.

The example Techie Buzz first noticed was an AdAge article related to Pepsi that was shared 105 times in an eight-hour span.

Currently, Bing uses Facebook data to power search results for logged-in users. Below links, user see when their friends have Liked pieces of content. Likes even impact search rankings in terms of pushing content up when a user’s friend Likes content.

The greater integration of social data with Bing search is especially interesting given the ongoing feud of sorts between Google and other social networks. January’s launch of Search, plus Your World drew the ire of companies including Facebook and Twitter, which claimed the integration of Google+ data in search gave the network an unfair advantage over others.

Consumers seemed concerned as well at the time. Meanwhile, businesses were forced to consider the role of Google+ in their social media marketing campaigns.

It seems as though most have accepted the changes, though. Brafton recently reported that Google accounted for 66.4 percent of search queries in February, compared to 15.3 percent fielded by Bing.

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