What women want – video

Published on
by Brafton Editorial
A new study shows that women embrace video content, even more than traditional media.

Female consumers know what they want, and it’s video content. According to a new report from Total Beauty Media Group, 87 percent of American women watch online video content every day. Women even spend a significant amount of time engaging with visual media – 47 percent dedicate at least 10 minutes daily to video, while 21 percent allocate between 10 and 30 minutes. Brands with products or services that appeal specifically to women must develop video marketing strategies – according to this study, it’s really not an option anymore.

With mobile technology slowly replacing stationary desktop computers, Millennials and Young Boomers have embraced their smartphones and tablets for easy access to video content. Twenty-six percent of Young Boomers and 34 percent of Millennials use either their mobile devices to access content on the web, compared to 39 percent of Young Boomers and 27 percent of Millennials who use their desktops.

Video marketing helps businesses reach the right audiences via the effective channels. While it might seem fruitful to maintain spending on traditional media outlets like print and television, the study suggests that women frequently abandon the standard media hubs for interactive video content online.

More than 40 percent of women have replaced magazines and television shows with online video. Sixty percent use video instead of consumer reports. Companies must adapt their content marketing strategies to reach female buyers through channels they embrace, and video is the unquestionable first choice for today’s most powerful consumer demographic.

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