The biggest loser for the month was Yahoo, which dropped from 13.8 in February to 13.7 in March, comScore found. Although this may seem like a small loss, the company has struggled to maintain users. A recent AllThingsD report details a memo from Yahoo about how it is trying to re-imagine its search experience, but many speculate Yahoo’s search service won’t remain a viable player in the market.
With Google and Bing remaining stagnant in terms of growth, it appears the 0.1 percent of search queries Yahoo lost went to AOL, which grew from 1.5 percent market share in February to 1.6 in March.
Based on yearly comparisons, Google picked up 10 percent market share from March 2011. Yahoo’s share fell 5 percent from a year ago, while Bing gained 19 percent.
Google’s share of total search queries has consistently hovered around 65 to 66 percent in recent months. Brafton recently reported that 74 percent of consumers say they regularly use Google for searching.