Yahoo struggles in search continue, as competitors thrive with users and marketers

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by Brafton Editorial
August was another tough month from Yahoo, as comScore reported that the former leader in search continues to lose market share.

As part of its August search rankings analyzing American web queries, market research firm comScore found that Yahoo has seen a considerable drop in the last year. According to the report, Yahoo fielded 16.3 percent of all search queries in August to 2011, however, it’s share fell to 12.8 percent of searches last month.

In fact, Yahoo was the lone engine of the five measured by comScore that lost market share this year. As Brafton reported, Bing reached an all-time high in August 2012, and Microsoft has added 1.2 percentage points to its market share in the last 12 months. Google, Ask.com and AOL also made improvements in their shares of the market.

The struggles for Yahoo seem to continue every month. Regardless of the innovations the company has rolled out and its appointment of Google veteran Marissa Mayer as CEO, it continues to lose ground to its competitors in search.

Most recently, Yahoo rolled out the first update of Axis, the app it developed to make Yahoo search more dynamic and interactive for users. However, Brafton reported that the company’s announcement lacked any information regarding the app’s adoption in the first few months of its existence. Little has been said, from Yahoo or others regarding the app, and it’s likely that Google and Bing are still better options for marketers’ SEO strategies.

 

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