Social media teammates Kendra Bissonnette, Rachel Caruso and Sumit Sharma jetted down to New York City this week for Social Media World Forum, a two-day social marketing event featuring top international brands and industry leaders.
Topics included social engagement, customer service and metrics analyses, as well as a keynote presented by Upworthy’s Director of Revenue Josh Luger.
Throughout the conference our team took to Twitter and email to share some of the social media food for thought served up by their fellow experts. Here’s a look at some of top takeaways:
“People who are big on Instagram and Vine now are what YouTube content creators were 5 years ago” – Josh Karpf, Global Director, Social Marketing, Spotify, @jkarpf
— Kendra Bissonnette
“Post unto others the way you would like to be posted to.” #wordsofwisdom from @mrjoshuadean and @Chobani #SMWF
— Rachel Caruso
What are the 2 key elements of great #customerserv on social? Timeliness and empathy. It’s that simple! via @benunh #SMWF
— Sumit Sharma (@vasishath56)
“What other people say about you is more important than what you say about you. We have moved from a world where we accessed knowledge from authoritative and trusted sources to taking advice from complete strangers on the internet.” – @willmcinnes, CMO @brandwatch
— Rachel Caruso
Q: What does Iron Man teaches us about social?
A: Embrace technology but stay human! #SMWF
Great advice @joshluger!!
— Sumit Sharma (@vasishath56)
On the importance of employee advocacy: “Content employee shares got twice the amount of clicks than the brand content that was shared!” Cory Edwards, Head of Adobe’s Social Business Center of Excellence, @coryedwards
— Kendra Bissonnette
A recent study shows that 70 percent of brands could disappear tomorrow and no one would even notice. Are you one of them? #SMWF via @jbadian
— Sumit Sharma (@vasishath56)
“Social media is your embassy and a good website is your home country. Your owned content is greater than Facebook’s algorithms.” – @jimrosenberg, Chief Digital Strategy, UNICEF
— Rachel Caruso
