Claude vs. ChatGPT for Writing: Which Tool Fits Your Workflow?
Compare Claude vs ChatGPT for writing, from long-form drafts to brainstorming and editing, with practical guidance for marketers and creators.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Is Topical Authority? Here’s Why It Matters
Learn what topical authority is, why it matters for SEO and how to build it with topic clusters, internal linking and useful content.
OpenAI Launches ChatGPT Work: What Marketers Should Know About Its New AI Workspace
OpenAI’s new ChatGPT Work transforms ChatGPT from an AI assistant into a project partner. Learn what it is and what marketers should know.
How To Use contentmarketing.ai’s AI Blog Post Generator To Create High-Quality Content
There are lots of AI blog generators out there, but they’re not all equal. Here’s how to use contentmarketing.ai to generate topical, brand-relevant blogs.
What Is a Web Copywriter — and What Does the Role Look Like in the Age of AI?
Discover what a web copywriter does, the skills they need and how AI tools are reshaping workflows in nuanced ways.
How Often Should You Update Your AI Tool’s Knowledge? Probably More Often Than You Think
An AI knowledge base shouldn’t stay static. Learn the key moments that should trigger an update to your style guide, instructions and reference materials.
The Content Marketer’s Guide to GEO Tools and AI Visibility
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.
New Data Shows How ChatGPT’s Reasoning Modes Affect Brand Citations
Semrush found that ChatGPT’s Instant and Thinking modes largely cite domains for the same query. What does that mean for AI visibility, SEO and your content strategy?
AI Copy Editing: Tips, Tricks & Best Practices for Proofing in a Pinch
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
What Is a Custom GPT? Benefits & How To Create Your Own Custom GPT
ChatGPT offers users the ability to create custom GPTs tailored for specific tasks. Here’s what to know to get started, including a step-by-step guide.