How We Created an Email Marketing White Paper With contentmarketing.ai
Every marketer knows the tension between speed and authority.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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March 2026 AI in Marketing Roundup & Rundown: Sora Shutdown, AI Product Marketing Moves, a Growing AI Trust Gap & More
A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
The Content Engineer: Responsibilities, Key Skills and How They Add Value to Your Content Strategy
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
What Does Zapier Do? How To Harness Automation
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.
AI Style Guides: Ensuring Consistent Brand Voice at Scale
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.
The Right and Wrong Way To Approach AI Content Creation
Rather than asking whether AI works, the question is why some approaches flame out while others let you scale responsibly and strengthen brand trust.
AI-Driven Performance Optimization: How To Improve Your Content With the Help of AI
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.
Content Scaling: How To Do It Well Without Burning Out
Content scaling is a common strategy, but many do it wrong and risk their reputation in the process. Here’s how to scale great content without burning out.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Grammarly quickly removed its controversial AI feature after widespread backlash. And now there’s a class action lawsuit. Here’s what you should know.
Gemini vs ChatGPT Explained: Which AI Actually Delivers Real Results?
Compare Gemini vs ChatGPT across features, coding, content creation, research and more. Discover which AI model fits your needs.