Over the weekend, the U.S. Women’s National Team won their fourth World Cup, proving
just how triumphant and successful they can be as a unit. They say teamwork makes the dream work, and while these ladies certainly made this phrase come to life, they’re not the only ones making waves by sticking together.
In content marketing, a strong team lays the foundation for a successful strategy. The project managers, designers, strategists, animators, social media experts and writers work together as a collective to create content that resonates with an audience and helps a business gain more potential customers.
In this edition of Content Marketing Weekly, we’ll take a look at how to structure your marketing team and connect with your readers so your brand can reign supreme just like the women’s soccer team.
Digital marketing is essential to establishing your brand, developing connections with consumers and measuring your overall success as a business. Digital Information World refers to digital marketing as a “powerful weapon” that can be used at its greatest potential when it involves a strong team of experts. To create this team, you first need to think about the most important disciplines to focus on to achieve your goals. Those include:
- Search advertising.
- Social media marketing.
- Content marketing.
- Display advertising.
To excel in these significant areas, you need to hire a group of experts who live and breathe digital marketing.
- Project managers and creative directors can help oversee campaigns and guide the creative process.
- Writers, animators, designers and social media creatives produce the actual content that resonates with consumers.
- Analysts, strategists and SEO specialists measure how well the content is doing and provide insight and direction to gain leads and improve overall content performance.
Read more about building your marketing team here.
A strong marketing team relies heavily on a leader, much like any group does. In an effort to improve brand recognition, enhance credibility in the industry, grow lead generation and propel and cv a more robust digital marketing team, marketing agency SeQuel Response named Jacqueline Johnson-Leister its new Director of Marketing.
From the tech industry to television advertising, Johnson-Leister has more than 10 years of experience in marketing and has helped many companies establish their brand and grow as a business. Over a decade as a marketing professional has taught her that teamwork is integral to success; it’s just as important from one industry to the next.
“There’s a true art to honing your craft and perfecting just the right balance in a symphony setting, and that absolutely translates into the professional world,” Johnson-Leister said. “I believe the discipline and teamwork that’s necessary to thrive in a musical ensemble is very similar to the discipline and teamwork it takes to be a successful business leader, and I enjoy bringing those two realms together.”
Learn more about Johnson-Leister here.
Remember: Your content marketing team doesn’t only consist of your internal and external strategists and creatives – your audience plays a major role in understanding whether a strategy works. Reporting on information gathered from the 2019 Skyword Forward Conference, Forbes staff writer Krystle M. Davis discussed some of the dos and don’ts of content marketing that can make or break a relationship with a client. Those include:
- Storytelling over a long period of time: Make your readers excited to keep up with a story and keep coming back for more.
- Providing a solution instead of a product: Anticipate the wants and needs of your audience by selling them the resolution they’re looking for.
- Prioritizing influencers: Take advantage of social media influencers and their ability to connect with your audience and do some of the work for you.
- Using social media to its fullest potential: Adapt quickly and use multiple social channels to connect with as many people as you can in a short period of time.
- Focusing on your voice: Don’t worry about marketing your content to a group of people. Personalize it and focus on using personas so you can connect with your audience as individuals in a unique, less generic sense.
Check out the full Forbes article here.
No matter the size of your brand, one thing’s for sure: A strong content marketing strategy backed by a team of experts leads to the future of your success. Check back next week for another edition of Content Marketing Weekly for more of the latest and greatest happening in the industry.